項目：西夏鮮橙C包裝 / 上市KV設計
設計團隊：北京博創設計
感謝：嘉士伯總部品牌組及區域各個部門支持與配合
西夏啤酒是嘉士伯啤酒旗下子品牌，繼西夏菠蘿C之后，又推出西夏鮮橙C產品。市面上各種品牌果啤類產品眾多，大多是比較傳統的設計風格，如何讓西夏鮮橙C有自己的特色并脫穎而出，彰顯與眾不同的產品氣質，我們通過對目標消費群體及產品定位、特性分析，我們決定用現代手繪的形式去表現橙味飲品，鮮橙C字體設計新穎別致，包裝設計簡約、時尚，整體色彩搭配亮麗，想喝的感覺油然而生。
西夏鮮橙C，暢爽好滋味！
Xixia beer is a sub brand of Carlsberg beer. There are many fruit beer products of various brands on the market, most of which are traditional design styles. Through the analysis of target consumer groups and product positioning and characteristics, We decided to use hand-painted form to express orange flavor drinks. The font design of orange C is novel and modern, the packaging design is simple and fashionable, and the overall color matching is distinctive.
