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博創/拉古娜啤酒品牌+包裝

客戶:雪帝啤酒有限公司
品牌:LAGUNA拉古娜
項目:LAGUNA聽裝產品包裝
市場地位:區域品牌
設計:博創設計團隊
感謝:雪帝啤酒品牌團隊


陽光照燿大地,萬物生長,孕育著釀造美酒的優質原料,啤酒仙子拉古娜帶領小天使降臨人間,帶來優質的酒花和大麥,采集天地精華,釀造出誘人的美酒,這必定是一個美好的時刻,神鳥也被酒香吸引,飛舞歡慶。

拉古娜啤酒包裝用創意視覺傳達品牌故事,與消費者愉悅溝通,營造美好消費體驗。品牌用酒瓶形狀來表現,是非常有趣的小創意。

It's a beer packaging design. This is a product specially created for Xuedi brewery in Dezhou, Shandong, China, aiming at the medium and high-end beer market. LAGUNA is not only the brand name, but also the name of the protagonist in the packaging design. Packaging is directly represented by brand name image, consumers can not only understand intuitively, but also associate many stories with the picture. At the same time, the elegant and noble image in the picture can also be favored by consumers.

The sun shines on the earth and everything grows, raw materials for brewing beer are nourished. LAGUNA, the beer Fairy led the little angels to the world, bringing the best hops and barley. The Fairy and angels collect the essence of heaven and earth to make this premium beer. At this wonderful moment, the divine bird is also attracted by the smell of beer, dancing and celebrating. Sunshine, angels, goddesses and holy birds are all positive and energetic things. People are naturally attracted by these beautiful things.















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創造品牌競爭力

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